Full Job Description
Job Title: Digital Content Strategist
Location: Altoona, Pennsylvania
About Us
Welcome to TechBlend, a leading innovator in digital solutions and a proud member of the Altoona community. With a vision to harness technology for a better tomorrow, we consistently rank as one of the top revenue-generating companies in the region. Our commitment to excellence and groundbreaking digital strategies has made us a trusted name among Fortune 500 companies.
The Opportunity
Are you a forward-thinking, passionate digital content strategist looking to make an impact? At TechBlend, we're on the hunt for a talented Digital Content Strategist to join our dynamic team in Altoona, PA. In this role, you'll be at the forefront of our digital marketing initiatives, responsible for shaping and executing our content strategy across various platforms to strengthen our brand presence, engage audiences, and drive conversions.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with business goals and target audience needs.
- Conduct audience research and competitive analysis to identify content opportunities and improve digital engagement.
- Collaborate with cross-functional teams, including marketing, design, and product development, to ensure content is optimized for user experience and SEO.
- Create, curate, and manage engaging content for multiple channels, including websites, blogs, social media, email campaigns, and more.
- Analyze key performance metrics of content initiatives and leverage data-driven insights to enhance future content strategies.
- Oversee the content calendar to ensure timely delivery of campaigns and projects, meeting deadlines without compromising quality.
- Maintain brand voice and messaging consistency across all digital assets, fostering a strong and recognizable brand identity.
- Stay up to date with the latest digital marketing trends and technologies, adapting strategies to ensure TechBlend remains at the cutting edge.
What You Bring
To be successful in this role, you need to possess a mix of creative flair, analytical thinking, and a deep understanding of digital marketing landscapes. Candidates should bring the following qualifications:
- Bachelor's degree in Marketing, Communications, or a related field; advanced degrees preferred.
- A minimum of 5 years of experience in digital content strategy or digital marketing.
- Strong portfolio demonstrating successful content campaigns, showcasing creativity, and results-driven design.
- Proficiency in SEO best practices, analytics tools (Google Analytics, SEMrush, etc.), and content management systems.
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Experience with social media platforms, email marketing, and paid advertising.
- Ability to work collaboratively in a fast-paced, team-oriented environment while managing multiple projects.
Why Work With Us?
At TechBlend, we believe in nurturing talent and providing our employees with an environment where they can thrive. Here’s what you can expect when you join our team:
- Competitive Salary: We offer an attractive salary package commensurate with your experience and expertise.
- Benefits Package: Comprehensive health, dental, and vision insurance plans, along with retirement savings options.
- Flexible Work Environment: A balanced work-life culture with remote work options and flexible hours.
- Professional Development: Support for ongoing training, workshops, and certifications to enhance your career.
- Innovative Workspace: Join a modern, creatively designed office in Altoona, equipped with the latest technology.
- Team Collaboration: Engage in a collaborative culture that values each team member’s contributions and fosters open communication.
Our Commitment to Diversity
At TechBlend, we are strong advocates for diversity, equity, and inclusion. We believe that a diverse workforce enhances creativity and innovation. We welcome applicants from all backgrounds and are committed to creating an inclusive environment where everyone feels valued.
How to Apply
If you are ready to take your career to the next level as a Digital Content Strategist, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and links to your portfolio of work. Showcase your passion for digital content strategy and how you can contribute to our mission of innovation.
Application Deadline
Applications will be accepted until [Insert Date]. We will begin reviewing submissions promptly, so don’t delay!
Join Us at TechBlend!
Embark on a rewarding career where your skills will have meaningful impact. Become part of a creative, dedicated team where innovation meets passion in Altoona, Pennsylvania. Let's redefine the digital landscape together!